Digital marketing presents opportunities and challenges to Essay

Digital marketing presents opportunities and challenges to organizations - Essay Example This has in return triggered the human need to stay connected with their friends, thereby triggering the platforms of social networking like Facebook, Twitter etc. in every corner of the globe. Social networking which provides the power to develop linkages between individuals, communities and even organizations have sponsored the growth and development of digital marketing, which runs exclusively on the people media. The purpose of this discussion is to highlight the advantages and negative aspects of digital marketing. The discussion also intends to cover the strategies in which organizations can implement it in order to generate their competitive advantage in the market. Body Chitty and other writers have outlined in their book on digital marketing that the concept of digital marketing helps to target consumers located in every corner of the globe, irrespective of any impenetrable geographical barriers. Also, another point that was highlighted was the fact that the usage of digital marketing leads to the fact of lower cost per contact with regards to the advertising prospects of other marketing media and platforms (Chitty & et.al, 2011, p. 224).Another unique advantage as cited by Kimmel in his book is the fact that online marketing provides the companies with the chance to increase the level of involvement among the intended target audience (Kimmel, 2010, p. 210).However, Smith and Zook in their book, has outlined the fact that the digital marketing pose a significant amount of challenges as well. The important factor is that in the presence of online communities, the company sponsoring the digital marketing is unable to control the comments and feedback of online users. Thus, it has the potential to destruct a company’s brand image on the basis of negative word of mouth marketing by online users on the social networking sites (Smith and Zook, 2011, p. 152). An extra disadvantage as mentioned by Prakin is the fact the digital marketing by multiple com panies may lead to overload of information to the consumers and this increasingly leads to less amount of retention for any particular brand that has participated in online branding activities (Prakin, 2008, pp. 121-139). It has to be increasingly taken into consideration that digital marketing is another form of marketing where the marketing is done online using the internet, while specifically targeting the consumers with the products and services as desired by them. Hence, it is of extreme importance that the companies need to keep in mind that the online marketing activities should be done in a complementing manner with respect to the entire marketing campaign, so that it adds value and increasingly serves the purpose for the marketing campaigns as a whole. The very initial point that has to be taken into consideration while increasingly implementing the tools of digital marketing is the process of delivering the right message from the organizational point of view to the desired target market, which helps in creating a strong bonding between the organization and the target audience. The delivery medium for the voice can range from company sponsored blog pages, twitter updates to the more commonly used social media interfaces ranging from updates on Facebook, LinkedIn, Twitter and YouTube. It has to be increasingly kept in mind that the previous mediums that are exclusively sponsored by the companies itself helps in marketing

Mumia's speech Movie Review Example | Topics and Well Written Essays - 500 words

Mumia's speech - Movie Review Example The police use interrogations to try and find out certain facts that may lead in drawing a conclusion concerning a given matter. Investigations are the only way through which the police can find out if the person is on the right side of the law or a criminal. The investigation may involve a number of issues that are aimed at linking one with certain issues of concern. Police violence in the US can be explained from a number of perspectives. The police disregard the law and act with impunity to a greater extent. The police employ violence as a means of inserting bodily harm and making the people submit to their will. The law does not define the extent to which the police should act in some cases. The police continue with their brutality because even on occasions that they have committed crimes and violence against the people they have been acquited by the juries. Essentially, the police take advantage of lapses in law to commit acts of violence on people. Mumias speech provides a broad perspective over which a number of issues can be drawn. When people in the society feel deprived or faced with a number of injustices they are bound to react aggressively. Mumias speech demonstrates deprivation and social injustices that are inherent in the society. It is important to note that the functionality of the society depends on how various institutions work together to ensure stability. Mumia was basically reacting to the dysfunction of the society that do not bring about social change. Living in a death row is the epitome of Panopticon in the sense that there is not way to the situation except for death. The options are limited and there are few issues that one can address appropriately because the ultimate end is death. The main points of the Mumias speech are centered on the criminal justice system that is flawed to a greater extent. In his speech, Mumia notes that the justice system